Effectiveness Week

Keep up to date with the latest information for #EffWeek, including speakers, the agenda and exhibitor information. EffWeek is an essential event for anyone with a stake in the success of marketing campaigns.

It is the only event on the marketing calendar that focuses entirely on helping marketers and brands make their marketing more effective in the digital era. The culmination of 12 months of original R&D and consultation, the week brings together marketers, C-Suite executives, agencies, media organisations and industry bodies. The aim: to create lasting culture change and position marketing as a key agent of business transformation in the wider business community.

On 15th October, our flagship conference at Illuminate in London will explore four brand new pieces of research as well as hear from a first-class line of up of speakers, . On the 16th and 17th October, our industry partners and the sponsor partners of Effectiveness Week will be running a number of deep-dive, satellite events focusing on the significant areas for brands, which will be followed by two IPA run events on 18th October.

Delegates will be asked to reimagine the future of Brands, Culture, Data and Creativity.